a b c d e f g h i j k l m n o p q r s t u v w x y z
Lean Software Development (LSD) is an agile framework based on optimising development time and resources, eliminating waste, and ultimately delivering only what the product needs.
Lifetime Value (LTV)

The monetary value an individual customer will bring to a company over the course of their time using/purchasing the company's services and products. Typically compared with the CAC to form the LTF:CAC ratio.


Lifetime Value, sometimes referred to as Customer Lifetime Value (CLTV). This is a crucial metric to measure and monitor. It represents the gross profit a customer is expected to generate throughout the whole time you expect them to be a customer of your business. See also - LTV:CAC ratio.

LTV:CAC ratio

This metric measures how much value a customer will generate over their lifetime with your business compared to how much sales and marketing spend is required to attract them to be a customer in the first place. Different sectors have different benchmarks, but a minimum ratio of 3:1 is a good minimum ratio to aim for.