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Early Adopters
Early adopters are the first users of your product. They will typically be key influencers and active on social media. They will give you your most honest and sometimes overly direct feedback. If you can identify these people effectively and have them interacting with your start-up from an early stage, you can get lots of free exposure.
EIS
The EIS (Enterprise Investment Scheme) is a scheme introduced by the government in 1994 to help small companies raise funds and grow. EIS is designed so that your company can raise money to help grow your business. It does this by offering tax reliefs to individual investors who buy new shares in your company. Under EIS , you can raise up to £5 million each year, and a maximum of £12 million in your company's lifetime.
Epic
An epic is a large body of work that can be broken down into a number of smaller stories. Epics often encompass multiple teams, on multiple projects, and can even be tracked on multiple boards. Epics are almost always delivered over a set of sprints.
Equity

In its simplest form, equity represents ownership of a company, with equity stakes of a company being held by shareholders. When a start-up raises funds, they issue equity in the form of new shares to investors in exchange for cash. Different classes of equity exist that give the shareholders different voting rights, i.e. class A and class B shares.

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