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Early Adopters
Early adopters are the first users of your product. They will typically be key influencers and active on social media. They will give you your most honest and sometimes overly direct feedback. If you can identify these people effectively and have them interacting with your start-up from an early stage, you can get lots of free exposure.

EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. This metric is a core measure of a company's financial performance and profitability. Is also useful for comparing similar businesses or trying to determine a company's cash flow potential.

The EIS (Enterprise Investment Scheme) is a scheme introduced by the government in 1994 to help small companies raise funds and grow. EIS is designed so that your company can raise money to help grow your business. It does this by offering tax reliefs to individual investors who buy new shares in your company. Under EIS , you can raise up to £5 million each year, and a maximum of £12 million in your company's lifetime.
An epic is a large body of work that can be broken down into a number of smaller stories. Epics often encompass multiple teams, on multiple projects, and can even be tracked on multiple boards. Epics are almost always delivered over a set of sprints.

In its simplest form, equity represents ownership of a company, with equity stakes of a company being held by shareholders. When a start-up raises funds, they issue equity in the form of new shares to investors in exchange for cash. Different classes of equity exist that give the shareholders different voting rights, i.e. class A and class B shares.


An exit occurs when a founder or investor sells the majority of their shares (typically all of their shares) to another party. Exits most commonly occur when either a much larger company operating in the same sector buys the start-up, known as a 'trade exit’; when a Private Equity firm buys a majority of the start-up, known as a 'PE buyout’; or, for the lucky few, the start-up launches an IPO and lists on a stock exchange.