You are a humble (yet confident!) commercially-savvy Founder with extensive experience and network within your chosen business domain.
You don’t settle for the status-quo. You see things don’t work as they are today and are passionate about improving them.
You are obsessed with the problem your business is solving and are willing to try many different ideas to tackle it.
Your MVP is live, you have users paying for your product and you have a strong pipeline of opportunities to scale that revenue but you cannot do it without a tech team. As a non-technical Founder you know you need product and tech support to help validate and build the next stage of your business.
Your business is generating revenue and has found product market fit within a niche. To date you have used a great team of people and lots of spreadsheets and other tools to deliver value to your customers. You know technology will enable your business to scale and as a non-technical Founder you are excited to work with an experienced team to validate and build and launch this tech to your team and users.
We become your in-house team and provide your early stage funding round, working with you and your team as a long-term partner over the lifecycle of your business.
Our in-house and external network of investors work with our team to provide guidance, advise and, for pre-seed Founders, also investment. They work with our Founders and Product Managers to ensure the product, investment and business strategy align.
You will work closely with a cross-functional team with experience that spans multiple industries, technology types and customer personas. We identify your business goals and use our experience to help you move one step forward each day.
You don’t have to navigate the entrepreneurial path alone; our Founders’ Circle is formed to provide a place where like-minded founders can exchange a wealth of knowledge and experience.
When you’re launching the first version of your product, you want to be proud of it right? Wrong. By building in stealth mode and hiding your product away from your users until ‘Launch Day’ you’re losing the ability to learn and placing massive bets on the value your product will offer - often with that bet being slightly incorrect causing you to re-build features already live.
We do not build in stealth mode. Speaking to users at every stage of the design process, from understanding them as people to showing them prototypes and getting feedback early we reduce the overall cost and time of development by catching mistakes early. We ensure that every line of code written will add value to your users and therefore your business.
When you’re starting to scale your business and build more tech it’s easy to assume you know what to build, how it should look and function. Often Founders choose to work with agencies and teams who do not challenge their assumptions. Quickly you can find yourself surrounded by people who are more focussed on making you happy instead of ensuring your product delivers the value your users need.
At Founder + Lightning our expert teams use their years of experience to turn your experience and assumptions into a clear Product Strategy. We ask questions. We challenge. We make your users the centre of everything we do and understand how to align your business strategy to what they need.
It’s common for non-tech founders to feel like they aren’t in control when building a tech business. We see this when Founders come to us after working with a dev agency on a fixed scope project without doing proper validation (and it going wrong), not knowing who from the dev agency is working on the product and when or trusting a CTO or tech co-founder who you don’t know v well to build a product (and the right product)
To counter this, we work closely with our non-tech founder partners to help them feel in control of their business. We work together; making decisions on what to build next based on the right data. Our teams work with total transparency, using Slack, daily stand-ups and bi-weekly check-ins to ensure we are all working towards achieving the next goals for your business.
F+L Capital is looking to invest into non-technical Founders who are at the early stages of building a B2B SaaS company. If you have a scrappy MVP with some initial tractions that you now need to scale, we’d love to hear from you.
We bring a huge amount of value to the table at all stages of the evolution of the ventures we help to launch.
Companies built
Total Value of Our Portfolio Companies
