We use

lean

and Agile

methodologies

Great product design and development is not 
a linear process. It’s an iterative one, with constant improvement, A/B split testing, conducting experiments on users, and learning all the time. 
It doesn’t lend itself to a fixed scope, fixed cost approach, so we don’t work that way.

Working this way allows us to
balance three key considerations:

...

Commercial

As well as understanding how much capital you have to deploy, and when, we need to understand the following key commercial items:

  • Business model and go-to-market
  • Differentiation and positioning
  • Value proposition and pricing
...

Product

With a robust understanding of your target market, buyer personas and commercial focus, we can now layer in product design considerations:

  • User stories and journey maps
  • Product and UI/UX design
  • Protoyping, testing and iterating
...

Technology

The challenge for us isn’t writing code, it’s knowing what code to write, for whom, and when. We underpin product builds with the following:

  • Understand no code vs. low code vs. full code
  • An appropriate and robust tech stack
  • Dev processes, reviewing and quality management

How we

help with our

portfolio modules

lean-agile-methodologies
We use lean
and agile
methodologies
Great product design and development is not 
a linear process. It’s an iterative one, with constant improvement, A/B split testing, conducting experiments on users, and learning all the time. 
It doesn’t lend itself to a fixed scope, fixed cost approach, so we don’t work that way.

Working this way allows us to balance three key considerations:

Commercial

As well as understanding how much capital you have to deploy, and when, we need to understand the following key commercial items:

  • Business model and go-to-market
  • Differentiation and positioning
  • Value proposition and pricing
Product

With a robust understanding of your target market, buyer personas and commercial focus, we can now layer in product design considerations:

  • User stories and journey maps
  • Product and UI/UX design
  • Prototyping, testing and iterating
Technology

The challenge for us isn’t writing code, it’s knowing what code to write, for whom, and when. We underpin product builds with the following:

  • Understand no code v low code v full code
  • An appropriate and robust tech stack
  • Dev processes, reviewing and quality management
How we
Help with our
portfolio to Modules

We follow a simple, start anywhere approach to designing, building and scaling tech products. Wherever you are in your lifecycle, we can help.

Discovery
  • Validate problem and solution
  • Analyse market landscape
  • Customer surveys and interviews

Pre-Build

  • User stories and buyer personas
  • Map processes and journeys
  • Wireframe, prototyping and testing

Build

  • Minimum Viable Product
  • Agile approach - test and iterate
  • v1.0 full product release

Grow

  • Delivery feature backlog
  • Scale and expansion
  • Ongoing experimentation
To find out more about our approach, tell us a bit about yourself, your project and what you’re looking for help with and we’ll reach out to book a call.

What else is in

the founders

experience

We’re here to help you however we can to build, fund and scale your tech business. As well as our core portfolio modules, we bring a lot more to the table.

Equity Partner We love skin-in-the-game. Share in the risk, share in the upside. To be a true partner, we like to align our incentives by taking a very small equity stake in the businesses we help launch.
Financial Services From CFO advisory to outsourced accounting, we offer a suite of financial services to help start-ups and scale-ups. These include commercial modelling, pricing strategies and many more.
Investor Services Fundraising is a constant challenge for founders. We help write pitch decks and meet investors with you. Our investor database matches our network of angels with tech start-ups like you.
Founders' Circle We hold 8 or 9 events with our Founders’ Circle every year bringing free expert advice from leading authorities. Network with other founders going on similar journeys for help and support.
Commercial Outlook We apply a long-term value creation lens on all we do. After all, we’re shareholders too. As a non-technical founder, we think you’ll appreciate our commercial and pragmatic approach.
Ecosystem Partners We have vetted partners across legal, HR, recruitment, marketing, finance, systems and more, including HubSpot. All offer preferred rates and discounts to Founders’ Circle members.

If you like what you’re hearing, and think we’d be a good fit for your ambitions, the process of working with us is really simple.

How do you

work

with us?

01
Book Initial Call

Chat to one of our Venture Scouts, we’ll explain a bit more about how we work and learn more about what you’re looking to do.

02
Establish Starting Point

Next, we have more of a deep-dive workshop to get into much more detail, with the aim of working out where we can help initially.

03
Begin Founder Journey

We agree first project, commercials, equity stake 
and how we’ll work together going forward. And now the excitement truly begins!

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