Ideal Customer Profile is a hypothetical description of the perfect customer or business your company could have as a client. These tend to have the quickest sales cycle, the greatest customer retention rates and the highest number of advocates for your brand. ICP is very useful if your business utilizes ABM (account-based marketing) as it helps you focus on selling to targeted accounts that fit your company.
Intellectual Property covers patents, trademarks and copyrights. It is a good way to protect your “secret sauce”. Think of it like this:
• Patents: the DNA of your product. They are typically used to protect your design.
• Trademarks: they are used to protect your brand. Depending on which one you register, you can add a “™ “ or “®” (Registered Trademark) next to your logo.
• Copyright: they are used to protect your creative content (like film, music or art) and it allows you to use a “©” symbol on your content.