CAC
Customer Acquisition Cost, one of the most important metrics investors consider. CAC is a measure of how much it costs to bring a new customer on board. It’s calculated by the total of sales and marketing spend divided by the number of new customers that spend has generated. See also - LTV:CAC ratio.
Cap table
Cap table or capitalisation table is a spreadsheet with all the shareholders of a company, including founders, angel investors, and any employees or advisers who own shares. It includes percentages of ownership, equities and value of equity in each round of investments. With time, the cap table becomes more complex and can list potential sources of funding, public offerings, mergers and acquisitions, etc.
Cash Flow Positive
Cash flow positive is an accountant term meaning that more money is coming in than going out. When you deduct your expenses from your earnings, you have a positive amount in your bank account.
Churn Rate
The churn rate is the percentage rate at which customers stop subscribing to a service. If you have a subscription model business you should track how many customers cancel their subscription in order to adjust your true user growth rate. For example, take the number of customers that you lost last quarter and divide that by the number of customers that you started with last quarter. The resulting percentage is your churn rate.
Cliff
A cliff usually applies to vesting schedules (shares given to employees over time). It establishes a minimum length of time that person must work in the company before they receive a benefit (usually shares or stocks). It can be used to fire an employee or let them leave earlier without giving them any shares. It's also often used on CEOs by investors, to make sure the CEO sticks around after getting the cash.
Copy
Copy is written material, in contrast to photographs or other elements of layout, in within a social post, website, app, email marketing content etc. It refers to the output of copywriters, who are employed to write material which encourages consumers to buy goods or services
Copyright
Copyright is one of the main types of intellectual property. It allows the copyright owner to protect against others copying or reproducing their work. Copyright arises automatically when a work that qualifies for protection is created. The work must be original, meaning it needs to originate with the author, who will have used some judgement or skill in its creation.
Crowdfunding
Crowdfunding is the act of using a site like Kickstarter to get a tribe of early fans together to give you money to help you get your product/site launched. You keep 100% of your company and only give away a % the total you raise to the crowdfunding portal. Instead of giving away equity, you sell your product at a reduced RRP.
Crowdinvesting
Also known as Equity Crowdfunding, Crowdinvesting gives people the ability to invest small or large amounts of money in a private company in exchange for shares or a percentage of ownership. Popular platforms such as Crowdcube and Seedrs in the UK provide such a service.
Crowdsourcing
Crowdsourcing allows you to obtain information or input into a particular project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet. A simple example of this would be sharing a survey in an online social site or forum and having users completing the survey.
Customer Acquisition Cost (CAC)
The monetary value of the resources (e.g. sales and marketing) needed to convert a potential customer to a live customer. Typically compared with the LTF to form the LTF:CAC ratio.
